When you use the words and way of speaking that is connected to someone’s primary representational system, it will be much easier to build rapport. People with things in common are attracted to each other.
Listen to people and the words that they use.
Try to discover what kind of person they are. What is their primary representational system?
Speak to these people in the same way.
Do you notice the difference? Do you build rapport?
Then talk to them using a different representational system.
Notice the difference in their behavior.