Some product ideas that you have might require you to be an expert in the industry, for example, if you would like to make a DVD of yoga lessons. And there is a difference between being perceived as an expert and being one.
You can easily start being perceived as a top expert in almost any industry within four weeks.
Join two or three related organizations.
You can do this online.
Read the three top-selling books.
Summarize each one on one page.
Give one free, one- to three-hour seminar.
Do this at the closest well-known university. Use posters to advertise. Then do the same for big companies.
Offer to write one or two articles for a related magazine.
Steps 1 through 3 will give you credibility.
Join ProfNet (or a similar online service).
It’s a service that journalists use to find experts in specific industries.