Become an expert within four weeks in the industry in which you create a product.

Some product ideas that you have might require you to be an expert in the industry, for example, if you would like to make a DVD of yoga lessons. And there is a difference between being perceived as an expert and being one.

You can easily start being perceived as a top expert in almost any industry within four weeks.

Detailed steps for this action are only available in the app.

  1. Join two or three related organizations.
    You can do this online.

  2. Read the three top-selling books.
    Summarize each one on one page.

  3. Give one free, one- to three-hour seminar.
    Do this at the closest well-known university. Use posters to advertise. Then do the same for big companies.

  4. Offer to write one or two articles for a related magazine.
    Steps 1 through 3 will give you credibility.

  5. Join ProfNet (or a similar online service).
    It’s a service that journalists use to find experts in specific industries.

If you have the app installed

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