Our persuasion skills are tested many times in life—in job interviews, professional conversations, convincing family members about important things, and so on. So you can use social proof as a powerful weapon in such situations.
Social proof matters.
What we believe about things is often based on the beliefs of others. For example, when going to a party, we always wear our best clothes because everyone thinks we should.
Provide social proof to convince people.
For example, if you want to convince others that you have the right solution, show them how others have benefitted from it.