These are strategies that top-growing companies use in order to significantly increase users’ engagement with their product or service.
Growth teams should experiment with providing customers with a range of rewards and encouraging them to take action to receive them. The more action taken, the greater the rewards and the greater the perceived value.
Brand ambassador programs.
This is about making your best users feel special. You can do that by giving them recognition or special treatment.
Recognition of achievements.
You can send notifications when a user achieves some milestone.
Customization of the relationship.
This is about understanding individual users and communicating with them on a personalized level.
More value coming soon.
Using your product or service can be like a story, in that people will look forward to getting more value.