Word-of-mouth marketing strategies don’t work when the average person tells their friends about that new restaurant, new phone, or a new brand of shoes.
This is because the average person has a limited group of friends, and thus, any recommendations they give do not reach many people.
Word-of-mouth marketing strategies only work when Connectors decide they like your product or service and recommend it to the people they know.
This is because Connectors have above-average socialization skills and are surrounded by a wide range of acquaintances. Anything they say reaches a large group of people. Target Connectors and your sales will skyrocket!
Connectors are those few people scattered among the general public who are popular, are sociable, and seem to know everyone.
Target Connectors with your marketing strategies.
Aim for Connectors to enjoy your product or service.